RED SCARF GIRL

DO YOU KNOW PROPAGANDA
WHEN YOU SEE IT?

Critical readers keep their eyes peeled for propaganda. Propaganda is writing that tries to persuade you to behave or believe a certain way. Look for examples of these propaganda techniques in advertisements, articles, campaign ads, essays, and speeches.

Assignment. Pay attention the world around you and bring in an example of printed propaganda whether it be a political slogan or an ad for your favorite toothpaste.

Testimonials.
A famous person tells you how wonderful a product or idea is.
(“I use it because….I think this way because….”)

Bandwagoning.
The writer suggests that “most people” are in favor of a product or idea—and you’ll be “left out” if you don’t agree.

Glittering Generalities.
“New and Improved!”
“More than Before!”
“Extra Strength!”

“Plain Folks.”
The writer uses informal, “at home” language.
“Like you, I believe that….”

Name Calling.
“The senator is a racist because….”

Appeals to Prestige.
“Dare to be different….”
“You’re not the average person….”
“Only a very few people are privileged to….”

Emotional Language.
“Mom, the flag, and apple pie….’
“Act quickly—before it’s too late….”
“This little girl has never had a new toy….”
“You may already be a winner!”